Google Provides New Tools for Internet Marketers

Google has provided three new tools to assist internet marketers to better understand the search world as it relates to their own objectives.

The first is Google Trends. With Trends you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. A subset of Trends is Hot Trends. This reflects what people are searching for on Google today. Rather than showing the most popular searches overall, which would always be generic terms like 'weather,' Hot Trends highlights searches that experience sudden surges in popularity, and updates that information hourly.

The second is Google Insights. This tool analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered, relative to the total number of searches done on Google over time. A subset of this tool is Rising Searches which highlight searches that have experienced significant growth in a given time period, with respect to the preceding time period.

The third tool is Google Trends for Websites. When you enter the address of a website into the search box, Trends for Websites shows you a graph reflecting the number of daily unique visitors (the number of people who visit a website) to that website.

It is important to know the explanations, caveats and limitations of each of these tools and Google does a fine job with this. All of these tools should serve the internet marketer with additional insights into how the search world is working and how it relates to what you are trying to do.

Anybody use these tools? Would like to hear from you, your assessments, how you used them, what interesting things you found.