Reverse Marketing-the Long Tail Keywords

When people and companies first get into the internet marketing arena they look determine their message and write the copy that generally appeals to the broad market. Seems logical. Perhaps get exposed to 1.0 million visitors and capture a 100 or so to convert to whatever you want them to do. However, these general, broad terms are very competitive. A check of the search query "marketing" yields 784 million potential sites that have that broad term. Think it might be hard to get noticed? "Internet marketing" brings that down to about 90 million and "internet marketing California" down to around 7 million. Still going to be hard to get noticed and if you choose pay per click the cost may be towards the high side.

Equations have two sides. Let's look at the other side. You are selling computer bags. A brief look at Keyword Discovery free version keyword tracker indicates the word is searched for an average of 700 times a month and google returns 1.6 million results. The same list indicates that the keyword phrase, "discount laptop computer bags" gets an average of 4 searches per month and a google search yields just over 400,000 results. In fact there are several long tail phrases that get between 1 and 10 searches per month. Whether you choose pay per click or optimizing your site, or both, wrapping your internet marketing efforts, around these longer tailed phrases may lead to addressing a much more targeted market and much higher conversion rate. An even further refinement of the long tailed keyword may yield even better results.

When this techique is employed many internet marketers find that a series of less frequently searched phrases, say 10, will perform (that means turn into business) much better than the the 10 visitor generating performance of more generic, broad matched keywork phrases.

Anyone try this technique? What were your results? Any additional insights?